eppie.net

I think it’s fairly obvious that in launching a content site, search traffic is a pretty important component to success.  Ranking for terms organically means you get a steady stream of new visitors.  These visitors may become RSS subscribers, follow you on Twitter, or sign up for an email list.

In my launch of Better Parenting, I’m counting on search to drive visitors.  So I was a little nervous when, a full week after updating DNS to point to the new site, none of my new content was being idexed.  Today, I received a Google alert for my name from betterparenting.com.  Since I’m listed as the author of all posts I write, and my name appears in any comments I leave, this was a quick way to spot when the new site was starting to get indexed.

Right now, I’m tracking my rankings via my own rankings tracking package (I’ll probably make this open to the public within the next week or two).  I’m not in first position (or first page, for that matter) for anything that I’ve targeted yet, but I haven’t started building links to any internal pages, and very few of the site’s pages have even been indexed.

Still, we’re getting somewhere.  One of my site’s author’s, Tiffany, wrote an impressive article highlighting the challenges that some women have getting pregnant after they’ve already given birth to their first child.  It’s a phenomenon called secondary infertility, and the article is ranking on the 5th page of results for the broad search secondary infertility.

That’s not going to drive any traffic yet, but with some additional links and more of the main site indexed, that result should improve.  I’m also ranking for the term make your own baby food with an article about making your own baby food.  That’s on the 6th page of results.

The one real bright spot right now is the exact match term for the domain – better parenting.  The homepage of the site is ranking on the first page (7th position).

As the site develops, the rankings will improve — I’m just glad to know that I’m going to start to see a trickle of search traffic this week.

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