It’s been a while since my last Better Parenting updated, but things have been going really well. The site’s traffic is climbing and it’s definitely starting to bring in more revenue, but I know I’ve just hit the tip of the iceberg.
Through a little research, I was able to find a great search term that has relatively little competition, and I’ve started to rank for its long-tail variants. The root term is parenting quotes, and the long-tail that I’m ranking for is inspirational parenting quotes.
Why is this such a great term? Parenting quotes gets 3,600 exact match searches per month and nearly 15,000 broad match searches. Inspirational parenting quotes get a more modest 210 exact match searches per month, but that’s still 7 per day. The real key to these terms isn’t their volume though — it’s the limited competition to rank for them. Note that for all stats below, I’m going to list my ranking — it may be different for you if you do a search, since we’re likely hitting different data centers. They should be close though.
Details for Inspirational Parenting Quotes:
** All stats are for exact match (ie allintitle:”inspirational parenting quotes” — not allintitle:inspirational parenting quotes) — this shows sites that are most aggressively targeting the term.
Allintitle matches: 209 results (I’m number 1)
Allinurl matches: 20 results (I’m number 1)
Allinanchor matches: 7 results (I’m number 1)
Guess what? Do an exact match search for the term and… I’m number 1.
Now let’s broad match those same stats and see how we do:
Allintitle matches: 310 results (I’m number 4)
Allinurl matches: 92 results (I’m number 2)
Allinanchor matches: 3,440,000 results (I’m number 4)
Building a few links to this page should secure the top spot for this search term. The great news is that targeting this term, which is pretty easy to rank for also lets me target the much more difficult (but still surprisingly poorly targeted) term “parenting quotes.” Let’s look at the data:
Details for Parenting Quotes:
Exact Match Stats:
Allintitle matches: 1,760 results (I’m number 12)
Allinurl matches: 701 results (I’m number 5)
Allinanchor matches: 46,200 results (I’m number 13)
On an exact match search for “parenting quotes,” I’m currently number 13 (number 16 on a broad match). The allintitle and allinurl numbers for this term are VERY low given its search volume.
Broad Match Stats:
Allintitle matches: 7,740 results (I’m number 15)
Allinurl matches: 4,090 results (I’m number 7)
Allinanchor matches: 2,630,000 results (I’m number 15)
As you can see, I’m approaching competitive rankings for these terms, and I haven’t even started building links toward them.
Interesting that you targeted parenting quotes as a term — it’s actually at the top of my list, too. There are so many great parenting quotes out there, it’s fun to gather them together and sort them out for people — funny parenting quotes, inspirational parenting quotes, etc. Anyway, I enjoyed your insight on this, so thanks!
Eppie,
Just decided to check in on you and see how things are going with BetterParenting. Glad to hear things are going really well and enjoyed the post as well!
Couldn’t quite make it through your urinal video though
Best,
Bill
Hi Eppie,
Thank you for walking through this example in your blog. One of the problems I seem to have is low search numbers for most of the keywords that will naturally work for my site.
As a very unique product (which actually does work) it is proving hard to figure out what other keywords parents of colicky babies might search for, but your example just gave me a totally different point of view!
Not that I’m going to start competing with you on those – I don’t think I would even be in the game!
Thanks again