This past month, I got lucky. I picked up a pretty great domain name (BetterParenting.com) at a very reasonable price. It’s not a category killer, but I think it’s a great name to develop on because:
- It’s a decent exact-match keyword name
“Better Parenting” isn’t a huge volume term, but it gets a fair amount of search traffic. - It’s an old name
1998 registration history, transferred without dropping - It’s PR4 — though I would have preferred a stronger link profile, it does have some decent links (several Yahoo Directory links)
- It has built-in brand clout
When you hear “Better Parenting” you instantly think credibility. It sounds like it’s a legit magazine, right?
Granted, the parenting niche is pretty saturated, but I think there’s enough room in the market to build Better Parenting into a serious authority site. A site that’s both information and entertaining. One that engages its audience and builds a strong community. One that consumes LOTS of page views.
Launch Goals
I’ve targeted Monday, 3/1 as my launch date. Technically, the site’s already live, but I’m planning on adding a lot of additional content this weekend and won’t begin promoting the site in earnest until Monday. My goal for the month of March is 10,000 page views. I want to break 30,000 in April. Honestly, I want to break 30k in March and 100k in April, but I’m trying to temper expectations.
I don’t really know if I’m expecting too much from the site initially or if my expectations are too low. I won’t really have a good feel until the first content I rolled out gets indexed. I’m having a hard time anticipating how effective the site will be at picking up search traffic.
At any rate, I’m going to post step-by-step what I’m doing to try to turn Better Parenting into a big winner. We’ll see together if I succeed or fail. Game on.
