eppie.net

This past month, I got lucky.  I picked up a pretty great domain name (BetterParenting.com) at a very reasonable price.  It’s not a category killer, but I think it’s a great name to develop on because:

• It’s a decent exact-match keyword name
  “Better Parenting” isn’t a huge volume term, but it gets a fair amount of search traffic.
• It’s an old name
  1998 registration history, transferred without dropping
• It’s PR4 — though I would have preferred a stronger link profile, it does have some decent links (several Yahoo Directory links)
• It has built-in brand clout
  When you hear “Better Parenting” you instantly think credibility.  It sounds like it’s a legit magazine, right?

Granted, the parenting niche is pretty saturated, but I think there’s enough room in the market to build Better Parenting into a serious authority site.  A site that’s both information and entertaining.  One that engages its audience and builds a strong community.  One that consumes LOTS of page views.

Launch Goals

I’ve targeted Monday, 3/1 as my launch date.  Technically, the site’s already live, but I’m planning on adding a lot of additional content this weekend and won’t begin promoting the site in earnest until Monday.  My goal for the month of March is 10,000 page views.  I want to break 30,000 in April. Honestly, I want to break 30k in March and 100k in April, but I’m trying to temper expectations.

I don’t really know if I’m expecting too much from the site initially or if my expectations are too low.  I won’t really have a good feel until the first content I rolled out gets indexed.  I’m having a hard time anticipating how effective the site will be at picking up search traffic.

At any rate, I’m going to post step-by-step what I’m doing to try to turn Better Parenting into a big winner.  We’ll see together if I succeed or fail.  Game on.

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