I think content marketing is a scary concept for a lot of SEOs — it feels like it’s going to be hard and heavy… that you’re going to have to write the next great American novel to get your clients noticed. You might be afraid that you have an audience that won’t respond well to a ton of text or that you’re not a good enough writer. Fear not. Content marketing is easier than you think and might not even require you to write a single word.
Check out this presentation I gave at the Central PA Internet Marketing Meetup on Wednesday, July 18th, to see some great examples of content marketing that employ strategies worth imitating. None of this stuff is text-heavy. You can also pick up the companion white paper I wrote, which covers most of these examples in greater detail: