In launching a site, it’s easy to try to do too much. I realized that I fell into that trap a bit with Better Parenting. I was trying to increase per-visitor pageviews, generate ad revenue, create an SEO benefit from interlinking posts, get social media support, and solicit comments… all in the same space.
The area [...]
Alternatively titled “Why I Sent My First Newsletter After Lunch on Good Friday.”
I work in web development and internet marketing. Not the sleazy, dirty, 8 mile-long page with 40 fake testimonials and yellow highlighted text internet marketing. I’m talking internet marketing for legitimate companies. So I should know better than to send out an email [...]
It’s been a busy past two weeks at work, home, and at Better Parenting. As a result, I’ve been less active here, but I’ve got a pretty thorough recap of what’s happened lately to follow. I just finished up the first month of BetterParenting.com, and on the whole it went quite well.
Surpassed goal of 10,000 [...]
One of my goals for this week was to start serving CPA ads in addition to adsense on Better Parenting. There are dozens of CPA advertisers I have relationships with through Commission Junction that are a good fit for Better Parenting. From that large group of advertisers are hundreds of possible ad options to use [...]
So the first week for Better Parenting is officially in the books. To start out, here’s what went well and what didn’t go quite as well as I had hoped:
Week 1 Wins
Published at least 1 article every day (22 articles now published)
Over 1,000 visitors for the week
Over 3,500 pageviews for the week
More than 3 pageviews [...]
I think it’s fairly obvious that in launching a content site, search traffic is a pretty important component to success. Ranking for terms organically means you get a steady stream of new visitors. These visitors may become RSS subscribers, follow you on Twitter, or sign up for an email list.
In my launch of Better Parenting, [...]
This is just a quick update to note how impressed I am with the response I received from the ProBlogger job board. My job posting went live shortly after 9 AM today, and 14 hours later, I’ve received over 50 good applications for the position. Sifting through all of these submissions is going to be [...]
This past month, I got lucky. I picked up a pretty great domain name (BetterParenting.com) at a very reasonable price. It’s not a category killer, but I think it’s a great name to develop on because:
It’s a decent exact-match keyword name
“Better Parenting” isn’t a huge volume term, but it gets a fair amount of search [...]