One of my goals for this week was to start serving CPA ads in addition to adsense on Better Parenting. There are dozens of CPA advertisers I have relationships with through Commission Junction that are a good fit for Better Parenting. From that large group of advertisers are hundreds of possible ad options to use on the site. That’s a total mess to try to manage manually.
To keep myself from going insane, I decided to implement OpenX to serve all of my ads. It allows me to serve CPA, CPM, and CPC advertisements, so I’m already set for when traffic increases to the level of selling my own CPM ads. Plus, it’s free! I’ve only added a few advertisers so far, but I’m definitely enjoying the setup.
I’ll be posting again this evening with a follow-up on some of the things I’m doing to publicize the site.